Reinventing myself, again
Reinventing myself, again
By trade, I am a marketing guru who is also an attorney who used to be an actor. It means I argue just for the sake of arguing. Sort of verbal herpies. My friends do not appreciate this Socratic tendency but clients love hearing the issues argued out loud.
After graduating American University in the 1970's, I trained to be a drama queen at
the Neighborhood Playhouse. Numerous auditions, countless call-backs and far too many off-Broadway plays resulted in an ingénue part on Broadway. My 15 minutes of fame lasted almost an entire day. New York's gossip columns said I was someone to watch. Unfortunately, most people watched me waiting tables as the play quickly failed.
Two years out of college and I started my second career. Advertising. The hottest agency on Madison Avenue hired me as a copy secretary. My lack of secretarial skills didn't matter as long as I was young, cute and could make coffee. It was just a different kind of waitressing. To pass the time, I wrote headlines for every assignment in the department. Selling my work required all of my acting talent. I must have been good because soon I won my first advertising award and landed a job as a Junior Copywriter at another hot agency.
I loved advertising. Every minute of my twenty-something year career. I traveled all over the world shooting commercials for clients like Johnson & Johnson, Procter & Gamble, Coca-Cola, Clairol, Bloomingdale's and Barneys New York. As a Creative Director at Grey Advertising in the early 1990's, I introduced Pantene Pro-V to 34 countries and racked up airline miles I still use. One day, sitting in the Bangkok jungle, trying to stop a soap star's hair from frizzing, I realized I didn't really care about healthy, shiny hair. Other than my own, of course.
So I quit to begin my third career. Law student – full time. Tulane Law, Class of '96. A brain vacation that required an incredible amount of work. 6 days studying, the 7th day partying. I bonded with students young enough to be my own kids, most of whom are still my closest friends today. After three long years, I passed the Bar on the first try.
I'd love to tell you I am a very famous attorney but I am not. I came back to New York and back to advertising as a strategist/consultant. Instead of building products, I built new business pitches. Very right brain, left brain.
During the dotcom revolution. I found my dream job combining crime, justice, safety and advertising as the SVP Marketing & Sales at APBnews.com. My career path finally made sense. We signed a deal to get our content on Extra! three nights a week and on radio 24/7 and went under before the ink was dry. The first big dotcom to tank.
Several consulting jobs later, I met the love of my life, Gary Martin. Now my full-time job is trying to keep up with him. In truth, Gary replaced my former love, shopping. And he's never caused me to have buyer's remorse.
my info
Name
Erica Ress Martin
Age
63
Hometown
New York, New York
Current Residence
Florida, Canada, Michigan, Montana, New Zealand and New York.
Occupation
Writer, Lawyer, Strategist, Satirist, Shopper, Chef, Reluctant Housewife
my Favorites
TV Shows
Sex and the City, The Sopranos, Royal Pains, White Collar, Law and Order, The Good Wife, I Love Lucy, Mash, Golden Girls, Dick Van Dyke. I think I watch too much TV.
Movies
Too many to mention.
Activities
Traveling, acting, writing, photography, reading, pilates, seeing my friends, playing with the dogs. And of course, shopping.
Shoes
Jimmy Choo, Manolo Blahnik, Charles Jourdan, Prada, Christian Louboutin
Books
The Number One Ladies Detective agency - all 11 of them. Anything by F. Scott Fitzgerald. And anything about anyone. Biography is my thing.
IPOD
Audiobooks. I did The Civil War last summer. The Founding Fathers the summer before. With 1,800 miles to drive, each way, from Florida to Canada, I have lots of time to focus.